The trip to Texas is mostly uneventful except for at least one pursuing Smokey whom Bandit evades with ease. The Burdettes find legendary trucker Bo "Bandit" Darville ( Burt Reynolds) competing in a truck rodeo at Lakewood Fairgrounds in Atlanta they offer him $80,000 to haul 400 cases of Coors beer from Texarkana, Texas back to Atlanta in 28 hours Big Enos has sponsored a driver running in the Southern Classic stockcar race and wants to "celebrate in style when he wins." Bandit accepts the bet and recruits his best friend and partner Cledus "Snowman" Snow ( Jerry Reed) to drive the truck, while Bandit drives the "blocker", a black Trans Am bought on an advance from the Burdettes, to divert attention away from the truck and its illegal cargo. Truck drivers who had taken the bet previously had been caught and arrested by "Smokey" ( CB slang for highway patrol officers, referring to the Smokey Bear–type hats worn in some states). At the time, Coors was regarded as one of the finest beers in the United States, but it could not be legally sold east of the Mississippi River. Wealthy Texan Big Enos Burdette ( Pat McCormick) and his son Little Enos ( Paul Williams) seek a truck driver willing to bootleg Coors beer to Georgia for their refreshment. 7 Television censorship and alternative versions.
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